Competitive Market Eval
Know exactly what you're up against. Including what they won't tell you.
We provide a structured competitive assessment that gives you the complete picture: who you're competing against, what they offer feature by feature, what they charge — including prices they've never published — and where the gaps are. The result is a competitive overview your sales, marketing, and product teams can use immediately — not a slide deck to be reviewed once and forgotten.
What we cover
Who are we actually losing deals to — and is it who we think it is?
What are competitors charging in real sales conversations, after discounting, for accounts similar to ours?
How are competitors positioning against us — and are we prepared to respond?
Our Process
The challenge most companies face when it comes to evaluating and monitoring the competition is that the assessment is done inside-out. It's a vew of: "Here's what we offer. Now, let's compare it to others we compete against." So, a few employees run a handful of Google searches, scan a website, write some things down, and the project is complete. The reason is because there are is very little incentive to do much more than this.
First, our high-level assessments are more thorough because of our dedicated focus. We are able to provide a high degree of detail on product features, future-facing roadmaps, messaging and communication, because of the time we are able to dedicate to the process.
Second, and most important, is we can view your industry from the perspective that matters most through our secret shopper services. We can uncover factors that are not published or made publicly available, such as sales pitch, and most importantly -- pricing and discounts.
Contact us to learn more.